the work.

A whole brand, from positioning to logo, for an abstract painter who works from memory and feeling.

the brief.

Sia Jul paints from memory and emotion, never from a plan. She needed a brand that felt the same way: personal, a little imperfect, and serious enough for collectors.

what i did.

Before any visuals, I built the foundation: mission, values, voice and positioning. I wrote four tagline routes and recommended "Imperfectly Yours", a line that turns imperfection into something worth owning.

Then the identity. The wordmark hides a small human figure inside the double R of Persona, so the name and the idea become one. A hand-drawn S mark works as her signature at every size, from canvas to Instagram.

Turning a new identity into a feed that feels like the paintings themselves.

the brief.

After the identity, the brand needed a home online. The rule was simple: the grid had to feel like the work. Quiet, intentional, emotional, and premium without being cold.

what i did.

I built a content system that rotates between the artworks, gallery shots that show the paintings in real space, and quote cards written in the artist's voice, like "Art is chaos taking shape."

Abstract art loses weight when it's shown alone, so the gallery images put the paintings next to people. The grid was planned as one sequence, not a pile of posts.

A full exhibition booth, from first sketch to the bottle on the table.

the brief.

Sophia Maternity was exhibiting at the Beauty & Wellbeing Forum 2025. They needed a stand that explained the brand at a glance and felt warm enough to walk into.

what i did.

I created the booth concept and designed both walls, then visualised the space before it was built, with AI support for the renders.

I also designed the pieces people touch and take home: the empathy belly board, the flyer, the stretch mark oil bottle, and the posts announcing their classes. One look, from wall to bottle.

Short films that sell a feeling before they sell a spot.

the brief.

Yogiventures runs yoga, surf and adventure retreats out of Lebanon. Every trip needs content that lets a stranger picture themselves there, and book before the last spots go.

what i did.

I edit their reels from the footage of each trip and event: the Spacefest weekend, the Sri Lanka surf retreat and Soul Sanctuary Bali.

The job is pacing. Show the place, the people and the practice in under a minute, then leave room for the dates and how to book.

Content for a yoga community with three doors: the studio, the festival and the academy.

the brief.

Ohana Space runs classes, sound journeys and workshops under a mango tree in Batroun. It also hosts Ohana Oasis inside Aegis Festival and trains new teachers through the Ohana Yoga Academy. Three audiences, one community.

what i did.

I edited the summer reopening reel for the studio and the Ohana Oasis recap from Aegis Festival, and made content for the Ohana Yoga Academy.

Each one speaks to a different person: the regular, the festival crowd and the future teacher.

A summer afternoon in the mountains, filmed so you feel like you were there.

the brief.

Beetle Bar wanted to document their stand at Hammana Cherry Day, a village festival in the Lebanese mountains, for their social channels.

what i did.

I chose atmosphere over action: drinks being poured, the crowd settling in, the light of a mountain afternoon.

Concept, shooting and edit were all mine. It reads less like an event highlights reel and more like a memory.

One mountain venue, told as one brand.

the brief.

RockFort Boutique in Hrajel is part antique shop, part bar, part event space. The content had to hold all of that without feeling like three different businesses.

what i did.

Reels and posts for the 6th anniversary, Aperitivo Sundays, the Meet the Strangers dinner with Patrón, the upcycled ski coat hanger and the Eid El Saydeh long weekend.

The thread through all of it: forgotten things given a second life, and people who arrive as strangers and leave as friends.

A broadcast-ready commercial for Italy's largest fashion retailer.

the brief.

OVS is distributed in Lebanon by Fashmore & Co. They had the footage and needed someone to find its rhythm and deliver a spot ready for TV.

what i did.

I handled the full edit: assembly, pacing, cuts and the final broadcast format.

In fashion, the edit does the selling. The job was to make the clothes feel easy to want in a few seconds.

A second broadcast spot for Fashmore & Co., for a brand built on accessible style.

the brief.

Same client, different brand. Piazza Italia sells good style at a fair price, so the edit needed warmth and energy without feeling like a sale flyer.

what i did.

I took the supplied footage through assembly, pacing and finishing, and delivered a commercial ready for broadcast.

Official coverage of a German Shepherd championship, from the ring to the celebrations.

the brief.

Purina Pro Plan held a competition in Lebanon for purebred German Shepherds and needed official videographers for the day.

what i did.

With my first studio, I shot the whole event: the intensity of the competition, the handlers, and the festive moments around it.

The edit tells it as one story about dedication, for the brand and for the people in it.

A women's day film, plus the reels and visuals that kept a medical company human online.

the brief.

MSS brings medical devices and surgical innovation to Lebanon and the GCC. Its audience is doctors, hospitals and future hires, so the content had to be credible first and warm second.

what i did.

For International Women's Day 2025, themed "Accelerate Action", a film that moves from the women of MSS to the women in history who opened the door for them. Behind every breakthrough, there is a woman making the call.

Around it, social content through the year: the Riyadh Structural Heart Symposium, a Zero Waste Day CSR day with Arc En Ciel, job fairs at LAU and NDU, Mother's Day, and visuals for Ramadan and Eid.

A cleaner face for a structural engineering firm with 2,500 projects behind it.

the brief.

BERM has designed structures since 1979, across Lebanon, the Middle East, Africa, Asia and Europe. Their brand didn't carry that weight.

what i did.

I redesigned the logo and designed the full website, rodolphemattar.com, so the firm reads as what it is: reliable, precise and international.

Reels and content that make a boutique's pieces move.

the brief.

A fashion boutique whose pieces looked flat in a static grid.

what i did.

I created and edited a run of reels and managed their social presence, keeping one look from post to post.

Content for an aesthetics clinic, where trust matters more than hype.

the brief.

In aesthetics, content has to show results without overselling them.

what i did.

I created and designed posts, shot and edited reels, and ran the clinic's social media.

A beauty brand's feed, run end to end.

the brief.

A beauty brand that needed a consistent, polished presence.

what i did.

I managed the account from planning to posting, and created and designed the content so the feed held together as one brand.

Making freight and supply chain worth following.

the brief.

A logistics company with real expertise and no clear voice online.

what i did.

I ran their social media: strategic content, industry insights and simple explanations of what they do, building a clearer, more credible presence.

A concept wellness-tech line, built end to end as my final master's project.

the brief.

For my Master's in Communications and Visual Arts, I imagined SKIMS Tech: activewear, loungewear and shapewear with wellness technology built in.

what i did.

I built the whole brand from scratch: identity, website design, app interface and the communication around it.

It's a study project, not a commission. It's also where a lot of how I think about brands started.

A media strategy for Leica across the USA, Japan and Germany.

the brief.

Built for my Advanced Media Strategy course: how should one camera brand speak in three very different markets?

what i did.

A detailed plan for visibility and audience engagement, with channel choices and messaging adapted to each market.

A rebrand study for a Beirut design studio I admire.

the brief.

Bokja makes furniture and fashion from embroidered textile fragments, weaving identity and social causes into every piece. No brief and no client, just a question: how could this brand look today?

what i did.

I explored a refreshed identity that keeps the craft and the politics at the centre. Not commissioned, and no business with the company.

My first directing exercise, an homage to Hitchcock.

the brief.

Rear Window is the film that taught me how much story fits in one room.

what i did.

I made this at the start of my directing years: a confined space, a window, and curiosity. It's where my habit of thinking in frames began.

A priest and a yoga instructor on finding peace. Two paths, one question.

the brief.

Two people who rarely share a room, asked the same question about balance.

what i did.

I directed and edited this short documentary around their answers, and found how much they agree on.

A visual essay on the mind that won't stop talking.

the brief.

Alan Watts on overthinking: the tighter we grip our thoughts, the more tangled we get.

what i did.

I paired his voice with images to make a short space for reflection.

The days after the Beirut port explosion, filmed as they happened.

the brief.

On 4 August 2020, my city changed in a second.

what i did.

I filmed the aftermath: the destruction first, then the anger and the solidarity in the streets. Less a project than a record.

A short film about a mall dressed for Christmas.

the brief.

Self-initiated, because the light was too good to ignore.

what i did.

I filmed ABC's 2019 decorations to capture the warmth of the season for the people walking through it.

An ordinary working morning, shot and cut so it feels worth watching.

the brief.

A small exercise in rhythm.

what i did.

Shooting and editing a routine so the everyday feels considered.

A full year's strategy for an immersive experience agency, built on real data.

the brief.

Cre8mania makes projection mapping, AR/VR and AI-driven experiences across MENA, GCC and Europe. They needed a plan they could actually execute.

what i did.

I audited 2025 across Instagram, LinkedIn and the website, then built the 2026 strategy: positioning and messaging, audiences by market, the role of each channel, a quarter-by-quarter roadmap, a partnerships plan and clear KPIs.

Every recommendation came from the numbers. Instagram reach grew from 78.3K to 102.5K, followers grew 305% in the second half of the year, and time on site went from 2 seconds to 23.

Growing a B2B creative tech agency on Instagram and LinkedIn, with no paid support.

the brief.

The audience isn't casual: event managers, cultural bodies, venues and brand directors. They only follow when they have a reason.

what i did.

I ran both channels end to end: calendar, captions, brand voice, reel coordination with the creative team, community and monthly reporting.

The top reel reached 332K organic views, several more landed between 20K and 68.7K, and website sessions from social grew 106% year on year.

Three live installations at an international education summit, with me as the only team member on site.

the brief.

The American University of Beirut hosted TransformED, a summit on the future of learning. Cre8mania delivered three installations: an immersive experience in the main theater, a digital piece at the entrance and an AI host in the corridor.

what i did.

I owned the client relationship on site, ran pre-production logistics, led two days of technical testing with suppliers, and directed the production team remotely on the day.

Every decision on the ground went through me.

A walk-through digital installation, built in Lebanon and shown in Qatar.

the brief.

Cre8mania built an immersive tunnel for the QFC Kaleidoscope event, working with Ads Experience, an events company based in Qatar.

my part.

I was part of the Cre8mania team during the project. It sits here as agency work, not as my own client.

Lebanon's longest Christmas concert, with a projection-mapped building facade.

the brief.

A world record attempt with a large 3D projection on a building, a live audience and a fixed timeline.

what i did.

I led the sponsorship negotiations and the client communication end to end, coordinating between production and the organisers so the show met the record requirements.

Account management for a Netflix-branded tournament activation.

the brief.

An activation produced with a partner company for a Netflix-branded tennis tournament.

what i did.

I managed the client relationship and was the bridge between the client's requirements and Cre8mania's production team.