a free guide
the cut list.
In film, the edit is where the story gets made. Most of it is cutting.
The posts that hurt your brand aren't the bad ones. They're the forgettable ones, and they make the good ones harder to find. Eight rules I use when I review a founder's content.
01.
cutPost because it's Tuesday.
keepPost because you have something to say.
02.
cutExplain your service.
keepShow the moment it changed something for a client.
03.
cutUse five fonts and four filters.
keepPick two of each and stay.
04.
cutOpen with "hi guys" or "so".
keepOpen with your most interesting sentence.
05.
cutCopy a trend as it is.
keepUse the format and change the story.
06.
cutHide your face forever.
keepShow up once a week, even briefly.
07.
cutEnd with "link in bio" alone.
keepSay what they get when they click.
08.
cutMeasure likes.
keepMeasure saves, replies and DMs.
Your homework: pick one cut you're guilty of and drop it this week. Just one.
want this done with you?
Thirty minutes, free, online. Tell me what you're stuck on, and you leave with one clear next step.
let's keep it soulful.
patricia@storytotellers.com · storytotellers.com