Your outside creative mind.

Patricia Mahfoud, creative consultant and founder 
of Storytotellers, seated at a candlelit table 
in a black blazer, Beirut

Hi, I'm Patricia.


I'm the creative consultant behind Storytotellers.

I grew up around music and cinema long before I understood what they were. My mother sang constantly, the books in our house were about musicians and filmmakers, and the television was always playing films. My taste was forming early, before I had language for it.

By the time social media began reshaping how brands spoke, I was already experimenting with it. I was sixteen when I first managed an account professionally, and I've been working in some form of marketing, creative direction, and strategy ever since.

woman in beige outfit with paper bag of papayas 
covering her head, creative editorial image for 
Storytotellers creative consultancy
woman in beige outfit with paper bag of papayas 
covering her head, creative editorial image for 
Storytotellers creative consultancy

What shaped me most was not one industry, but the number of them I moved through. Fashion, hospitality, beauty, agencies, engineering, medical equipment, immersive experiences, food and beverage, ecommerce, and more. Different industries, but often the same underlying problem: founders can see what they want clearly, but struggle to articulate it in a way their team, audience, or market fully understands. That pattern became impossible to ignore.

halved papaya hanging on a clothesline against 
blue sky, brand visual for Storytotellers 
creative consultancy beirut

Storytotellers grew from that observation. A place where strategy, aesthetics, positioning, culture, and creative direction meet. The work is part consulting, part outside perspective, part creative intelligence system for founders who need clarity before execution.

Outside of work, I stay close to the things that sharpen my instincts: music, cinema, writing, movement, visual culture, architecture, and long periods of observation. They are not separate from the work. They shape how I see.

wide shot of sunglasses with papaya slice 
lenses on warm background, visual identity 
for Storytotellers creative consultancy

For years, founders have come to me for perspective, reframing, and creative direction before major decisions. Storytotellers is simply the first time that instinct has been given a proper home.

If you're building and need another mind in the room, this is where to start!

woman with long dark hair and orange flowers 
obscuring her face, editorial portrait for 
Storytotellers creative consultancy

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